AEO, GEO, SEO in 2026: the unified strategy that wins
Answer Engine Optimization, Generative Engine Optimization, classic SEO: how to structure a site for ChatGPT, Perplexity, Google and Bing.
July 24, 2026
TL;DR
Google is no longer the only entry point. ChatGPT, Perplexity, Gemini and Copilot already deliver 15-25 % of qualified B2B traffic.
The 3 disciplines
- SEO: indexing, backlinks, Core Web Vitals.
- AEO: extractive answers, FAQ Schema, question/answer phrasing.
- GEO: citations in generative engines, topic authority,
llms.txt.
Unified checklist
robots.txt+sitemap.xml+llms.txt.- Schema.org (Organization, Article, FAQPage, Breadcrumb).
- Unique H1, H2 as question where relevant.
- Answer in 40-60 words right after the H2.
- Citable sources (numbers, dates, authors).
FAQ
Should I abandon Google? No — Google still owns 60-70 % of traffic.
Is llms.txt enough? It's a signal, not a citation guarantee.
Aussi disponible en