Buying B2B advertising for a SaaS: where and how in 2026
LinkedIn Ads is saturated, Google is expensive: direct sales on vertical media is the most efficient channel for SaaS.
July 24, 2026
TL;DR
LinkedIn Ads costs EUR 15-40 per click. A direct placement on a vertical media outlet costs EUR 3-8 per click and converts better.
Method
- Identify 20 vertical sites your personas read.
- Negotiate monthly placements via Addirectly.
- Honest creative, clear promise, one CTA.
- Measure post-click conversions (UTM + server-side).
- Renew top sites monthly.
Starter budget
EUR 1,500-5,000/month for 5-10 placements is enough to validate the channel.
FAQ
Better than LinkedIn? Yes for most SaaS targeting technical or professional niches.
Complex tracking needed? No — UTM + conversion event is enough.
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