Finding local advertisers for your site: the 2026 playbook
Bakery, notary, doctor, real estate agency: outreach script, fair pricing and tools to sell ad space to local advertisers.
July 24, 2026
TL;DR
80 % of local businesses have never advertised online beyond Google Business. A local site with 3,000 visitors/month can sell them a EUR 90-250/month package.
The outreach script
- "Hi, I run [local site] read by [X] people in [city]."
- "You are visible on Google Maps but not in local news."
- "I have a slot at EUR 149/month that puts you in front of [audience]."
- "You can try 30 days, no commitment."
Fair pricing
- Village: EUR 49-99/month.
- Mid-sized city: EUR 99-249/month.
- Metro: EUR 249-750/month.
FAQ
Do I have to invoice myself? No, Addirectly issues the invoice and collects payment.
What if an advertiser refuses? Offer 15 days free, renewal rate hits 60 %.
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